Tuesday 17 October 2017

60% of Snapchat users create content on the platform daily

"Snapchat expects over a trillion Snaps to be sent this year — roughly 3 billion per day, with daily active users opening the app 20 times per day.
Sixty percent of its daily users create content on the platform daily, and more than one third of daily users engage with Snapchat's augmented reality technology — putting Snapchat far ahead of both Apple and Facebook in AR use. By comparison, Facebook has seen a decline in page engagement.
In Q2, users under 25 spent more than 40 minutes per day on the app and users 25 and over spent more than 20 minutes per day on the app. By comparison, Instagram users under 25 spend 32 minutes per day on the app, and users over 25 spend 24 minutes a day on the app."

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