Monday 16 May 2016

AdBlock Plus has 100m active installations

"Today, on stage at the TechCrunch Disrupt Conference in Brooklyn, our co-founder Till Faida announced that we now have more than 100 million active users (by “active users” we mean “active installations,” i.e. you may be counted as more than one “user” if you’ve got ABP active on multiple devices). These are our latest numbers, which we’ve been working for months on getting more accurate without breaking our strict privacy policy. Harder than it sounds … Happily, we’ve got some stupid smart data scientists who’ve figured out a way to get an accurate estimation.
While user numbers in countries where ad blocking is fairly well-known, like Germany and France, are pretty stable, in countries like the US and UK people are really coming on to the benefits of taking back control of their online experience."

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