Thursday 14 May 2015

Mobile search is bigger than desktop search on Google in 10 markets

"Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase."
Source:  Blog post from Google Adwords, 5th May 2015
Shame they don't list the 10 countries!

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