"The total revenue paid to app developers by Apple and Google in 2011 was $5.4bn (£3.5bn), slightly more than the GDP of Guinea or Liechtenstein, according to statistics from Flurry. The company forecasts the figure to rise by over 60 per cent to $8.7bn in 2012.
The figures reveal that in-app advertising accounted for $980m, or 18 per cent of revenues in 2011. This figure is forecast to increase by more than 100 per cent to $2bn in 2012, equating to 23 per cent of total 2012 revenues."
dentsu 2022 Media Trends
2 years ago
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