Tuesday 14 December 2010

More than 50% of internet users in Africa use mobile as their main internet connection

"Data from mobile survey company, On Device Research, has put some meat on the bones of some industry received wisdom – that people in emerging markets overwhelmingly used mobile devices and not the PC to connect to the internet.
Here are the main stats.
The percentage of mobile internet browsers who never or infrequently use the desktop Internet
US - 25%
UK - 22%
Egypt - 70%
India  - 59%
South Africa - 57%
Ghana  - 55%
Kenya  - 54%
Nigeria  - 50%
Indonesia  - 44%
Thailand  - 32%
China  - 30%
Russia  - 19%
Asia (India, China, Indonesia, Thailand) - 43%
Africa (South Africa, Egypt, Ghana, Nigeria, Kenya) - 56%
* Infrequent mobile internet browsers use it once a month or less"
Source:  Data from On Device Research, reported by Mobile Entertainment, 14th December 2010

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