Thursday, 19 March 2015

Over 350m 'stickers' are shared each day on Facebook

"Over 350 million Facebook ‘stickers’ – illustrations or animations of characters – are shared everyday on the platform, signalling a new way of communicating that brands have yet to harness, according to Facebook VP EMEA Nicola Mendelsohn.
Speaking at the Guardian Changing Media Summit, Mendelsohn said the human brain processes images 60,000 times faster than words and this has seen an increasing number of users develop a “succinct visual language” to sustain pace in an increasingly busy world.
“Think of this as the next generation of ‘LOL’, where images replace words,” she said."

Tuesday, 17 March 2015

Crossy Road has made $10m from 50m downloads in 90 days

"Today, at a Game Developers Conference 2015 session, Hall and Sum told the story of Crossy Road's creation and lifted the veil on its real success during the game's first three months. They revealed that, 90 days after its release, Crossy Road's combination of solid gameplay, unobtrusive in-app purchases, and optional in-app ads powered by the Unity engine, has earned $10 million from 50 million downloads."
Source:  Polygon, 3rd March 2015

Facebook has over 3bn video views a day

"If it’s starting to feel like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day.
Facebook more specifically later noted that over 50% of people in the US who come to Facebook daily watch at least one video per day. It doesn’t break out how many of those are auto-played but did noted that over 65% of Facebook video views occur on mobile.
CEO Mark Zuckerberg pointed out in the call that while usage of Facebook has shifted over the last ten years, from primarily text through to “primarily photos with some text and video,” he may be understating things a bit.
As a point of comparison, he noted that there are 2 billion photos each day shared across Facebook sites — or, put another way, 1 billion less photos than videos posted to Facebook daily. And as a sign of just how much Facebook is pushing video growth, it was only in June 2014 that the company passed 1 billion video views per day.
“One of the big trends will be the growth of video content on our service,” Zuckerberg said in remarks about the how the service would look in three, five and 10 years."
Source:  Techcrunch, 28th January 2015
Earlier - 1 billion announced 7th September 2014
(What's the betting it's nearer to 5bn views now..?)

300 hours of video are uploaded to YouTube every minute - Full Stats

YouTube has more than 1 billion users
Every day people watch hundreds of millions of hours on YouTube and generate billions of views
The number of hours people are watching on YouTube each month is up 50% year over year
300 hours of video are uploaded to YouTube every minute
~60% of a creator’s views comes from outside their home country
YouTube is localized in 75 countries and available in 61 languages
Half of YouTube views are on mobile devices
Mobile revenue on YouTube is up over 100% y/y
More than a million advertisers are using Google ad platforms, the majority of which are small businesses
85% of our TrueView in-stream ads are skippable
Google Preferred has been a huge success - we’ve secured upfront commitments from many of the top agencies including OMG, Digitas, IPG, Carat and SMG, and sold out the majority of our product offering
Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers (Variety)
Investing in Our Creators
Partner revenue is up over 50% from 2013 to 2014 (10/10/14)
We’ve been investing in our creators:
Opened YouTube Spaces in Los Angeles, Tokyo, London, New York and Sao Paulo, so far bringing in 60k+ people who’ve created over 6500 videos that have generated more than 50 million hours of watch time, the equivalent of more than 5,700 years
Launched multimedia promotional campaigns highlighting top creators on YouTube in 7 countries around the world, increasing awareness for those featured by up to 4x
Of the 100+ channels we funded in 2011 — 86 of those channels are in the top 1% of all YouTube channels, 25 have 1+ million subscribers, and collectively they’re getting over 3/4 billion views a month
More than a million channels in dozens of countries are earning revenue from the YouTube Partner Program, and thousands of channels are making six figures per year
We’ve invested tens of millions of dollars into Content ID, our copyright management system. The result is that since 2007 we've paid out over $1 billion to partners who have chosen to monetize their claims using Content ID."

Monday, 16 March 2015

Apple Pay is accepted at 700,000 US locations, inc 50,000 Coca Cola vending machines

"Apple’s mobile payment system Apple Pay is now accepted in 700,000 U.S. locations, including 50,000 Coke vending machines, CEO Tim Cook announced at the company’s product event today in San Francisco. The system allows users to tap their iPhone or Apple Watch against the permanent terminal at select stores to pay without the need to use a credit or debit card or cash.
While the number Cook cited today is impressive, it really is just a reminder of how good Apple’s timing was in launching this system. You see, in order for a store to accept Apple Pay, its payment terminal has to include a technology called near field communication, or NFC. A bunch of retail chains already had the technology, allowing Apple to easily launch with hundreds of thousands of partners."

Videos created by Buzzfeed generate over 1bn views a month

"Buzzfeed Motion Pictures, a division of the Buzzfeed media company, announced in an internal memo Thursday that its videos have accumulated 1 billion monthly views.
The news comes just six months after the Motion Pictures division, located in Hollywood, launched as a way to expand the media company's growing video division.
"Back in September of 2012, there were five of us and we were experimenting with formats for a single YouTube channel," Ze Frank, President of Buzzfeed Motion Pictures, told The Times. "Now we have a team of over 160 employees. We distribute roughly 50 videos each week to more than 20 platforms and portals around the world."
The company focuses on creating any and all moving images, from animated GIFs to feature films. Though short-form videos continue to be one of the more important variables for testing formats and genres, Buzzfeed Motion Pictures has also recently expanded into unscripted medium-form content and serialized formats with developed characters and story lines.
For example, BuzzFeed Violet, a channel created by the company last July, features staffers Andrew Ilnyckyj and Ashley Perez in short but popular videos such as “Creepy Ways to Ask If She's Single,” “Weird Things You Do When You Have a Crush,” “How 'Likes' Would Work in Real Life” and “Randomly Seeing a Person You Know.”
An estimated 5% of the company's video traffic stems from The rest of the views come from the syndicated platforms Buzzfeed's videos are on, including YouTube, Facebook, AOL and Yahoo."

WhatsApp has had more than 1bn downloads on Android

Friday, 13 March 2015

Uber has 160,000 active drivers in the US

"Ride-hailing company Uber announced plans Tuesday to create 1 million jobs for women as drivers in the next five years — offering a rare peek into its growth plans.
In the U.S., where Uber got its start six years ago, the company boasts 160,000 active drivers. Fourteen percent of them are women.
Globally, the number of drivers is less clear, but Uber boasts "hundreds of thousands" of driver partners around the world, Uber spokeswoman Kristin Carvell told USA TODAY.
Even if one conservatively assumes that Uber has as many as 900,000 drivers in the 55 countries where it operates, and that 50% of those drivers could be women in 2020 — Tuesday's announcement suggests that Uber expects to at least double its growth over the next five years."

Mobile & Tablets account for 34% of all online video views

"Ooyala, a Telstra subsidiary and specialist in video publishing, analytics and monetisation, has issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza.
The report pairs insights on ad impressions, fill rates and ad completions across all devices, derived from a sampling of Europe’s top broadcasters and publishers, with Ooyala’s global video viewing data from 220 million unique viewers around the world. The quarterly analysis underscores monetisation opportunities and engagement trends in over-the-top video.
Mobile and tablets achieved record growth this quarter, touting 34 per cent of all online video views. That’s roughly double the number of plays in Q4 2013, more than five times the number of plays in 2012 and 16 times the number of mobile and tablet plays since Ooyala’s first iteration of the Global Video Index Report. This represents the thirteenth consecutive report that mobile and tablet viewership has surmounted the previous quarter’s record."

Buzzfeed published nearly 70,000 articles in 2014

"We wrote a simple crawler (see code) using the Priceonomics Analysis Engine, our tool that makes it easy to crawl and analyze web data, and then analyzed what the sources were used for the images that BuzzFeed includes in their articles.  In the last year, BuzzFeed published about 69,000 articles, included 830,000 images/videos with attribution strings, and linked to approximately 74,000 distinct sources.
However, just 25 sources made up 62% of BuzzFeed’s content. While the Internet is a huge place, Internet Culture is birthed in just a few areas. What are these sources?
The number one place that BuzzFeed sources its images from is Tumblr. This is where The Dress was discovered. Instagram, Getty Images, and Youtube round out the top 4. This analysis isn’t perfect, however, as it ignores content that BuzzFeed embeds without putting an attribution link under it (Twitter embeds for example don’t need an attribution link since they are clearly from Twitter). A number of these sites simply provide stock photos."
Note - This works out to nearly 200 articles a day, which seems high, but will include all the editions of Buzzfeed, plus amateur 'community' posts.

Wednesday, 11 March 2015

Domino's Pizza has taken half a million orders through it's 'voice ordering' app

"Domino’s Pizza’s virtual ordering assistant Dom, which lets consumers dictate orders via mobile devices while on-the-go, has reached a half-million orders since its 2014 launch, suggesting that more food brands should consider investing in voice ordering technology.
The mobile application was created to increase personalization as more consumers turn to digital channels to place orders for food and beverage items. Although Domino’s does also offer customers the ability to order via a mobile Web site or the brand’s app, Dom’s catchphrases have proven to be popular and have contributed to the company’s milestone of 50 percent of sales coming from digital platforms."