Thursday, 11 February 2016

UK national press advertising has fallen by one third since 2010

"Spending on national newspaper advertising has fallen by one-third since 2010 to £880m. Online prospects have also darkened. Adblockers, smartphones and new social media platforms are tearing holes in digital strategies."
[...]
"Britain’s newspaper industry is arguably the most exciting and competitive in the world. Its titles sell nearly 7m print copies a day, compared with 13m 10 years ago, operate two of the world’s most popular newspaper websites and often lead the way in investigations. In 2013 the Guardian published leaks by the whistleblower Edward Snowden; a year later the Sunday Times revealed corruption at Fifa, which contributed to the ousting of its president Sepp Blatter."
[...]
"In some countries, publishers have changed course to claw back the revenue lost to online. In 2003, 93 per cent of UK property advertising went to newspapers; a decade later the proportion had halved. European newspaper groups, principally Germany’s Axel Springer and Norway’s Schibsted, responded by acquiring classified property websites.
"UK groups failed to follow suit. The Guardian turned Auto Trader, a car magazine, into a successful online portal but then sold it to boost its cash reserves. Only the Daily Mail has diversified, using cash flows from its newspapers to build up a business information and events business. Today Trinity Mirror, the UK’s largest newspaper publisher, has a market capitalisation of £430m. Rightmove, the country’s biggest property site, is eight times bigger."

1 in 7 Australians watch no commercial TV on a typical weekday

"Over one in seven Australians now watch no commercial television on a normal weekday – over twice as many as in 2008. The audience is fast getting older and SVoD looks set to make a bigger dent in the medium’s reach in 2016, the latest media data from Roy Morgan Research shows.
Seven years ago, only 6.9 per cent of Australians (14+) wouldn’t watch any Commercial TV on a normal weekday, and there was little difference between age groups. Nearly everyone, regardless of age, would watch at least some show (and advertising) during the day. It was simply a matter of which show reached which people.
Since then, the proportion of Australians who don’t watch any Commercial TV has more than doubled to 14.9 per cent—and the gap is widening between age groups, with 14-34 year-olds making the fastest exodus from the medium. In 2015, over one in five 25-34 year-olds (20.7 per cent) watched no Commercial TV, up nearly threefold from the 7.6 per cent who couldn’t be reached by the channel in 2008. 18.8 per cent of 14-24 year-olds now don’t watch any Commercial TV, up from 7.0 per cent in 2008.
Commercial TV also has less reach among older people, but their abandonment has been slower: 14.1 per cent of 35-49 year-olds and 11.0 per cent of Australians 50+ reported watching no Commercial TV on a normal weekday in 2015 (up from 6.5 per cent and 6.9 per cent respectively)."
Source;  Advanced Television, 1st February 2016

56% of new parents visit Facebook on their phones before 7am

"The arrival of a baby transforms a parent’s life in an instant: less “gym Tuesdays” or “happy hour Fridays” and more afternoon power napping after late-night feedings. As children turn parents’ focus close to home, parents are relying on their mobile phones to stay connected to family and friends—and even to brands. New parents, in particular, use mobile devices as an escape—especially during early mornings.1 New parents in the US are active on Facebook in the wee hours, starting their first mobile sessions as early as 4am and peaking at 7am.4 In fact, by 7am, 56% of new parents have visited Facebook on their mobile device."

More drones than aircraft are registered with the American government

"Civil aviation has passed an important milestone.
More drones are now registered with the federal government than piloted aircraft, marking a major milestone in aviation history.
Over 325,000 people have registered their flying robots with the Federal Aviation Administration’s new drone registration system, FAA Administrator Michael Huerta said at a drone-related conference in Washington, D.C. on Monday. That number tops the 320,000 piloted aircraft registrations the FAA has on file, he said, according to a USA Today report.
In early January, just weeks after the FAA’s drone registration system opened on Dec. 21, the FAA had just 181,000 drone registrations.
This rise in the number of registrations shows that many people are racing to meet a Feb. 19 deadline to do so. Failure to register could result in civil penalties up to $27,500 and criminal penalties of up to three years in prison."

Twitter has 130,000 active advertisers

"In Q4, we reached 130,000 active advertisers, up almost 90% year over year, driven by our small and medium-sized businesses (SMB) initiatives. We expect that SMB growth will continue as we improve our product, making it faster and easier to run campaigns and improve our direct response tools. "
Source:  Twitter's Q4 2015 Results statement, 10th February 2016

Twitter's US Monthly Active Users fell in Q4 2015



Source:  Twitter's Q4 2015 earning slides, 10th February 2016
MAUs

Monday, 8 February 2016

The FT has 780,000 paying readers

Tuesday, 2 February 2016

WhatsApp has one billion users

"As of today, one billion people are using WhatsApp.
That's nearly one in seven people on Earth who use WhatsApp each month to stay in touch with their loved ones, their friends and their family.
We are proud of this milestone, and we're humbled by the extraordinary ways all of you have used WhatsApp. Whether it's sharing vital information during natural disasters or health emergencies, finding a date, growing a small business, buying an engagement ring, or seeking a better life – we're honored to be a small part of what people are doing to make their lives and the lives of those around them better.
And yet, through all the progress we've made together over the last seven years, our mission has never changed. WhatsApp began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way.
So even as we celebrate this achievement, our focus remains the same. Every day, our team continues to work to improve WhatsApp's speed, reliability, security and simplicity. We're excited to see how far we've come. But now, it's back to work – because we still have another 6 billion people to get on WhatsApp, and a long way left to go."
MAUs
Update - more stats here

Monday, 1 February 2016

Messaging is more popular than search among Chinese internet users



Source:  Data from CNNIC, reported by DigiTimes, 25th January 2016

Over 5m Google Cardboard devices have been shipped

"A year and a half ago we introduced Google Cardboard, a simple cardboard viewer that anyone can use to experience mobile virtual reality (VR). With just Cardboard and the smartphone in your pocket, you can travel to faraway places and visit imagined worlds. Since then everyone from droid lovers and Sunday edition subscribers, to big kids and grandmas have been able to enjoy VR—often for the very first time. Here's a look at where we are, 19 months in:
1. 5 million Cardboard fans have joined the fold.
2. In just the past two months (October-December), you launched into 10 million more immersive app experiences:
3. Out of 1,000+ Cardboard apps on Google Play, one of your favorites got you screaming “aaaaaaahwsome,” while another “gave you goosebumps.”
4. You teleported to places far and wide, right from the comfort of YouTube.
5. Since we launched Cardboard Camera in December, you’ve captured more than 750,000 VR photos, letting you relive your favorite moments anytime, from anywhere."
Source:  Google Blog, 27th January 2016

Conan O'Brien's Team Coco YouTube Channel's videos have had 2bn views

"Conan O’Brien and his Team Coco YouTube channel have reached 2 billion video views and 3.5 million subscribers. It took five years to reach but, really, that’s a lot of post-late night viewing.
He still draws the youngest audience of any other late night show and is also drawing in traditional TV ratings along with his YouTube views. The show saw an 8 percent increase among adults 18-49 in December, versus November and a 5 percent  lift in January, versus December."