Monday, 30 November 2015

Black Friday 2015 & the day after generated $4.5bn in online sales in the US

"The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, with mobile devices — led by smartphones — accounting for a record $1.5 billion of that amount, with $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving. The figures come from Adobe, which has been tracking some 4,500 sites, including 80% of the top 100 retailers.
IBM says Black Friday outpaced that with the average basket size of $134.45, and sales up 20.7% on a year ago with popular items including Apple Watch, Microsoft’s Surface Pro 4, and TVs from Samsung, Sony and LG.
The number of people buying goods online and by mobile during the holiday season continues to grow, but the average value of what they are buying may be falling. IBM says that Thanksgiving online sales — amassed by way of its Benchmark survey tracking thousands of sites — overall were up 26% compared to a year ago. But the average spend per order on Thursday as $123.45. That’s down from $125.25 a year ago, and nearly $10 less than 2013, when the average basket value was $132.
Adobe said that its $2.72 billion in estimated spend online on Black Friday showed growth of 14%. Adobe had expected growth of 19%."

Mobile's share of traffic and sales in the US during Black Friday 2015

Source:  Data from IBM Watson, November 2015
Note - 9 page report here

iPhones in use in the US by model number

Source:  Apple Insider, 19th November 2015
Note - This means that there are over 60m iPhone 6 or above, that could use Apple Pay

The most popularly used emoji in US TV-related Tweets

Source:  AdWeek, 20th November 2015

The first series of the Chinese version of Top Gear has had 217m views across all platforms

"Honyee Media’s Chinese version of BBC’s Top Gear has taken the world’s most populous country by storm, with the first 5 episodes of the second season accumulating a combined audience of 217 million across TV and online.
The show, which launched on Shanghai Dragon TV on October 19th, was the number one programme in its time slot for the past 4 weeks across all cable and pay-TV channels nationwide, with an average weekly audience of 9 million tuning in to watch live. The fifth and latest episode of a run of 10 attracted its highest audience to date, garnering over 11 million viewers.
Interest in Top Gear China has been so intense that the season’s first 5 episodes have received 173 million total views across 8 of China’s largest online video websites."
Note - I'm assuming that the 217m figure is views, not viewers
Note - You can watch episodes legally on YouTube here

WeChat makes an average of $7 a year from each of its users

"The major players in Asia — WeChat, LINE, and KakaoTalk — have already begun driving revenue by launching apps and services on top of their messaging platforms. Almost everything a smartphone user would do inside a native app can now be done inside a messaging app: gaming, ordering taxis, sending and receiving money, listening to music, watching TV, buying goods online, and so on.
Average revenue per user is very high for messengers that offer these platform layers: $7.00 for WeChat, $4.24 for KakaoTalk, and $3.16 for LINE. The main drivers of revenue are games and, for KakaoTalk, e-commerce. By comparison, WhatsApp makes $0.06 per user, and this money comes exclusively from subscriber fees. The upside of introducing platform layers is quantified, and now that Facebook Messenger has launched a nascent app store and virtual assistant ‘M’ inside its service, the messaging landscape seems to have found its revenue roadmap."

Thursday, 26 November 2015

Smart devices - phones and tablets - per head in Europe

"Flurry from Yahoo currently tracks over 725,000 apps across 564 million devices in Europe. All Europeans love their smart devices, but there are marked differences in usage and preferences across the continent. Let’s take a look.
For this analysis, we focused on the top 10 European countries by total population: Russia, UK, Germany, France, Italy, Spain, Netherlands, Ukraine, Poland, and Sweden. We next compared the total population and Gross National Income (GNI) per capita of these countries, to the number of iOS and Android devices Flurry Analytics tracked in each of these countries throughout October 2015. GNI is a measure of a country’s wealth, as calculated by the World Bank in constant US dollars."

Digital, Social & Mobile in Southeast Asia 2015

Wednesday, 25 November 2015

Mail Online has a global staff of 720, inc 420 editorial staff

"Mail Online employs a total global staff of 720, including 410 editorial staff. Of those, 200 are based in the US, 130 of them are editorial."
Source:  The Guardian, 25th November 2015

Smartphone and feature phone ownership among British kids

Source:  Ofcom's Childrens & Parents Report, 20th November 2015

Tuesday, 24 November 2015

Adele sold over 2.3m copies of '25' in the US in the first 3 days

"It’s confirmed. Adele’s 25 has broken the single-week U.S. album sales record, according to Nielsen Music.
After processing the first sales reports from Monday, Nov. 23, the album has already sold at least 2,433,000 in pure album sales in slightly more than three days. That sum beats the single-week record for an album since Nielsen began tracking sales in 1991, set by *NSYNC’s No Strings Attached, when it debuted with 2,416,000 in the week ending March 26, 2000.
Adele's '25' Is the 20th Album to Sell a Million Copies in a Week: See the Full List
Nielsen Music began tracking point-of-sale music purchases in 1991. Prior to 1991, there was no authoritative music sales tracking service in the U.S. and thus, it was mostly unknown how many copies of an album or song/single were sold in a single week.
25 was released on Nov. 20 through XL/Columbia Records. Yesterday (Nov. 23), Nielsen reported that 25 had sold at least 2.3 million copies in its first three days of release (through Nov. 22)."

Time spent with media per day in India

Source:  Data from TNS, reported by Next Big What, 20th November 2015