Thursday, 24 July 2014

American Facebook users spend around 40 minutes a day using the service

"American Facebook users spend way more time on the social network than exercising. Mark Zuckerberg said today on Facebook’s Q2 earnings call that “people on Facebook in the US spend around 40 minutes each day using our service”, while the CDC recommends Americans exercise 21 minutes a day but only 20% of people meet that goal.
Zuckerberg said that the 40 minutes a day on Facebook account for one in five minutes spent on mobile in the US. Yet Facebook’s CEO sees plenty of room to grow, as he said “overall people in the US spend nine hours per day engaging with digital media with TV, phones and computers” and called this a “Big opportunity to improve the way people can share”. With 204 million monthly users on Facebook in the US and Canada, it could earn a lot of money by inching up that engagement time per day."

Facebook's revenue per user by region in Q2 2014


Source:  Charts from Facebook's Q2 2014 Results, 23rd July 2014

Facebook has 399 million mobile-only active monthly users



Source:  Charts from Facebook's Q2 2014 Results, 23rd July 2014

Facebook makes 62% of its ad revenues from mobile ads

"Facebook Inc. on Wednesday put to rest any lingering doubts about its ability to transform its business into a mobile-advertising juggernaut.
The social network reported that profit more than doubled and revenue topped estimates for the ninth straight quarter. About 62% of Facebook's ad revenue now comes from advertising on mobile devices, which this year is expected to eclipse newspapers, magazines and radio in the U.S. for the first time, according to eMarketer.
Facebook also continued to show it can weather concerns that it is losing its "cool" factor among teens or irking users worried about privacy. Facebook added another 40 million users in the second quarter, with one-fifth of the world's population now logging into the social network at least once a month.
"This is a good quarter for us," said Facebook chief executive Mark Zuckerberg on a conference call with analysts Wednesday, but "there's still so much room to grow," he said.
Facebook's revenue rose 61% to $2.91 billion in the second quarter, generating a profit of $791 million, up from $333 million a year ago."
Source:  WSJ, 23rd July 2014

Facebook has 1.32bn monthly active users, inc 1.07bn mobile active users

"Daily active users (DAUs) were 829 million on average for June 2014, an increase of 19% year-over-year.
Mobile DAUs were 654 million on average for June 2014, an increase of 39% year-over-year.
Monthly active users (MAUs) were 1.32 billion as of June 30, 2014, an increase of 14% year-over-year.
Mobile MAUs were 1.07 billion as of June 30, 2014, an increase of 31% year-over-year."

Apple sold 35.2m iPhones and 13.3m iPads in Q3 2014

"Apple has released its financial results for Q3 2014 (the three-month period ended 28 June), with revenues of $37.4bn (£21.9bn), up 5.9 per cent year-on-year but falling short of analysts’ expectations of $38bn.
Net profits for the quarter stood at $7.7bn, up 11.6 per cent.
Apple sold 35.2m iPhones, up 13 per cent over last year, and 13.3m iPads, down nine per cent. Apple reported that 59 per cent of the quarter’s revenues came from international sales, with particularly strong growth in the Middle East, China, and India.
Software and services revenue was $1.9bn, up 19 per cent, with the App Store topping a cumulative 75bn downloads."

Wednesday, 23 July 2014

Over 25,000 people earn an income from doing TaksRabbit tasks

"TaskRabbit is revolutionizing how work gets done. And we’ve already come a long way this year – since January, our task posting volume has grown by 50 percent. Last year, we acquired 1.25 million new users and are on track to double that in 2014. We now have over 25,000 people earning an income on our site, with 10 percent running tasks as a full-time job."

Desktop accounts for 70% of paid search spend

"Desk­tops now rep­re­sent 70% of paid search (com­pared to 77% in August 2013) while mobile/smartphones account for 30%. Cur­rent trends indi­cate that the share for desk­tops will con­tinue to decline and hit 60% of paid search by the end of 2014 due to the organic increase of smart­phone adop­tion. The uptick in smart­phone adop­tion and usage can be attrib­uted to bet­ter WiFi avail­abil­ity, greater mobile data band­width, and improved mobile land­ing pages, site and app expe­ri­ences con­ducive to bet­ter facil­i­tate mobile shop­ping. For the UK, mobile adop­tion has out­paced the U.S. (64%) with desk­tops only account­ing for 56% of all paid search spend. Tablets account for a quar­ter of all search spend and mobile rose to almost 20% (from just 11% ten months earlier)."
Source:  Data from Adobe, reported on it's blog, 16th July 2014
Methodology
"Based on adver­tiser data across key ver­ti­cals in the U.S., U.K. and Ger­many, we looked at the var­i­ous ad for­mats from Google includ­ing Prod­uct List­ing Ads (PLAs) – which are becom­ing part of Google Shop­ping – to see how they’re per­form­ing for adver­tis­ers. The analy­sis is based on the most com­pre­hen­sive set of indus­try data includ­ing $2+ bil­lion of annual man­aged search spend of 500+ Adobe Media Opti­mizer cus­tomers and 200+ bil­lion search impressions."
Note - lots more data in the blog post

China has 632m internet users, including 527m mobile internet users

"The number of people who surf the Internet via mobile devices in China has for the first time exceeded the number using computers to go online, an industry report said on Monday.
The number increased by 14.42 million over the past six months, so that now 83.4 percent of China’s Internet surfers are using mobile phones to go online, according to the report issued by the China Internet Network Information Center, a government-backed industry administrative body.
The total number of Chinese netizens was 632 million by the end of June, 527 million of whom logged onto the World Wide Web through their smartphones, the report said.
It is the first time that the number of mobile Internet users has surpassed that of those surfing the Web in traditional ways, such as with personal computers and laptops, said Liu Bing, deputy director with the CINIC.
"In other words, the mobile phone can be regarded as the key terminal device for Chinese to get online,” he said.
As the mobile network has taken the lead in the country’s Internet development, its status has also become firmer among netizens, he said.
The increasing number of smartphone owners has driven a rapid rise in e-commerce, instant messaging and entertainment applications, “which reflects a diverse demand of netizens”, he said.
According to the report, the number of users who use mobile phones to make payments has increased 63.4 percent from January to June, with the growth of payment apps likewise surging in that period.
{...}
People aged 20 to 40 are the main mobile Internet users, Yin said, adding that they are more likely to try new applications.
She said she does not think that mobile devices will replace computers. “Instead, different Internet users will find their own channels to get online and apps will be promoted in accordance with their various demands,” she said."

Vulfpeck's silent album Sleepify eearned $20,000 in royalties from Spotify

"Los Angeles groove band Vulfpeck’s silent album ‘Sleepify’ may have been a mere prank intended to rack up play counts and royalties, or perhaps it was a more sophisticated act of digital performance art. It's definitely been a rocky road -- but either way, the inaudible ten-track recording has delivered the band a very real payout from Spotify of nearly $20,000, and the band is proceeding with plans to book a U.S. tour.
During its seven-week life on Spotify during March and April, ‘Sleepify’ garnered about 5.5 million plays, according to a royalty statement shared by keyboardist Jack Stratton. At payouts that varied from $0.0030 to $0.0038 per play for the short tracks, the band’s final two-month take from Spotify was $19,655.56 -- not bad for a record consisting of about five minutes’ quiet time. (That figure doesn’t count the payouts for Los Angeles-based Vulfpeck’s more tuneful records, which received smaller play counts and royalties. One cut from the band’s 2013 album ‘My First Car’ has surpassed 120,000 total plays, and several others have more than 40,000.) Moreover, Stratton said the band is anticipating another $0.0002 per stream for copyright payouts -- about $1,100."

Monday, 21 July 2014

McKinsey & Company projected that there would be 900,000 mobile subscribers in the US by 2000

"In 1980, McKinsey & Company was commissioned by AT&T (whose Bell Labs had invented cellular telephony) to forecast cell phone penetration in the U.S. by 2000. The consultant’s prediction, 900,000 subscribers, was less than 1% of the actual figure, 109 Million. Based on this legendary mistake, AT&T decided there was not much future to these toys. A decade later, to rejoin the cellular market, AT&T had to acquire McCaw Cellular for $12.6 Billion. By 2011, the number of subscribers worldwide had surpassed 5 Billion and cellular communication had become an unprecedented technological revolution."
Source:  A blog post by Professor Angel Lozano, retrieved 21st July 2014
Note - lots of other great examples of faulty prediction in the same post

3 Tweets a day should mean 30% of followers are exposed to one of an account's tweets each week

"[...] We saw that brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.
When brands pair consistent tweeting with engaging content, there’s potential for even higher organic reach. In fact, Wheat Thins (@WheatThins) achieved organic reach equal to 95% of their follower base by tweeting 2x a day per week, while Trident (@TridentGum) saw organic reach that was 5x greater than their follower base by tweeting 3x per day."