Thursday, 8 October 2015

UK digital ad spend rose to £3.98bn in the first half of 2015

"Total digital ad spend grows 13.4% to touch £4bn in first half of 2015 whilst mobile spend is up 51%, accounting for nearly 80% of the rise in digital ad revenues. This is despite challenges from ad blocking.
Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015 – up 13.4%¹ year-on-year – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.
Display advertising revenues grew at more than twice the overall digital rate (27.5%) to hit £1.31 billion – 33% of total digital ad spend, its largest-ever share. Within display, video ad spend grew 56% to £292 million – accounting for 22% of display revenue. Social media spend rose 51% to £574 million while native/content² grew 50% to £325 million – accounting for 25% of display revenue. Tablet-dedicated³ ad spend grew 115% to £68 million.
Mobile ad spend up 51%; accounts for nearly 80% of the rise in digital ad revenues
Ad spend on mobiles increased 51% to £1.08 billion in the first half of 2015. The actual increase of £370 million year-on-year accounts for 79% of the rise in digital ad revenues.
Over a quarter (27%) of all digital advertising spend now comes from mobile, compared to 20% a year earlier. Mobile accounts for 39% of display spend, 43% of video spend, 63% of social media spend and 74% of native/content ad spend.
“Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on the back of mobile video spend more than doubling,” says Dan Bunyan, Senior Manager at PwC. “However, there’s plenty of room to grow, as mobile accounts for 40% of internet time⁴ but only 27% of ad spend. Marketers are realising this is out-of-kilter, hence mobile is likely to continue gaining share at pace.”
Travel/transport overtakes consumer goods as biggest display advertiser
The biggest spending sector on display ads in the first half of 2015 was travel/transport (16.8% share) – overtaking consumer goods (16.1%). Finance was third (13.4%), just ahead of retail (13.3%).
Paid-for search marketing increased 8.4% to £2.07 billion in the first half of 2015. Classifieds including recruitment, property and automotive listings, grew 6.6% to £547 million – accounting for 14% of digital ad spend.
 ¹All growth rates except video and social media advertising are a like-for-like basis, i.e. only companies that submitted in H1 2014 and H1 2015 have been included in year-on-year growth calculations.
²Content marketing = paid for sponsorship, advertisement features, in-feed & native distribution tools.
³Tablet-specific advertising only (i.e. not including internet advertising displayed on a tablet by default).
⁴IAB/UKOM/comScore: Digital Time Spent Study (H1 2015)"
Source:  Press release from the IAB (UK), 7th October 2015

Wednesday, 7 October 2015

Android has 1.4bn active users

"Google’s mobile platform now has 1.4 billion 30-day active users globally. Google CEO Sundar Pichai revealed the new Android-related data point at its Nexus event in San Francisco today.
At its developer event in June 2014, Google announced it had hit more than 1 billion monthly active users on the Android platform. Prior to that, Mountain View had released cumulative figures for Android activations — announcing it had hit 900 million activations in June 2013, when it was adding some 1.5 million new devices per month, and passing the 1 billion activated Androids mark by September 2013.
This summer analyst Gartner’s latest smartphone market figures recorded the slowest ever year-over-year growth for Android — suggesting Google’s mobile platform has hit peak penetration, taking around 82 percent of the global smartphone market in Q2 this year.
However Pichai talked up Android’s growth in emerging markets, saying usage has “literally doubled” in certain markets over the last year — name-checking Indonesia and Vietnam."

China has 946m mobile web users

"How big is China’s mobile web? So big that it’s genuinely hard to comprehend. According to the latest data from the Ministry of Industry and Information Technology (MIIT), China is closing in on the one billion mobile web user mark.
Specifically, MIIT says that there are 946 million mobile web users in China. The vast majority of them, more than 900 million, are accessing the web via mobile phones (as opposed to tablets or other mobile devices). And more of those mobile users are accessing the web via 4G, too: China has hit 270 million total 4G users."
Source:  Data on August 2015 from CNNIC, reported by Tech in Asia, 24th September 2015

Facebook has 2.5m advertisers

"In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million.
Advertiser growth is clearly accelerating.
It would be interesting to know how many advertisers Google currently has. Financial analysts have estimated that Google has approximately 4 million advertisers today.
A substantial though undisclosed percentage of Facebook’s advertisers are small businesses. The company previously said it has 45 million active small business pages globally. It’s trying to covert more of those active Page owners into advertisers.
As part of the 2.5-million announcement, Facebook is introducing new products and tools directed at mobile marketers. The company reported in the second quarter that mobile advertising accounted for 76 percent of total ad revenues."
Source:  Marketingland, 28th September 2015

Kids influence family purchase decisions

"Kids have a lot of influence. Almost all children participate in decision-making processes about purchases. Across categories, parents take their kids’ opinions very seriously. The areas where kids have the most influence are toys (88%), fashion (79%) and places to go (79%). Additionally, 54% of parents say their kids always or often accompany them to the grocery store.
Parent-child relationships are very close. Two-thirds of parents claim to be closer to their kids than their parents were to them, illustrating how much parents trust their children today. Additionally, 9 out of 10 parents say they frequently ask their child’s opinions about purchases, and 4 in 10 confirm that their children are more knowledgeable than them about several product areas (especially toys and gaming).
Kids have the word. Children 6 to 13 often initiate conversations about products, with nearly 90% asking their parents about new things they’ve heard of. Parents listen, too–two-thirds say their children influence them strongly on what to buy.
Kids have money to spend. With 6 in 10 Northern European children getting pocket money, their spending power is significant—adding up to more than 3 billion Euros per year across the six markets in this study.
TV is most relevant. Apart from conversations with parents and friends, TV ads are most central to kids’ discovery of new products. Not only do 80% of kids get ideas about what they want from them, 81% tell their parents about cool TV ads they’ve seen. Kids’ high-level use of laptops, tablets and smartphones demonstrates the importance of multi-platform targeting for advertisers."
Source:  Research on Northern Europe by Viacom, reported on their blog, 25th September 2015

Tuesday, 29 September 2015

Axel Springer paid $343m for 88% of Business Insider

"German publisher Axel Springer, which lost out to Japan's Nikkei in the race to buy the Financial Times two months ago, is paying $343 million for 88% of the online publication.
Axel Springer already owned a stake of about 9%. Tuesday's deal values the eight-year-old Business Insider at $442 million, one of the highest sums ever for a standalone digital publisher.
Amazon (AMZN, Tech30) CEO Jeff Bezos, who invested in the startup several years ago, will retain a small stake. Bezos bought The Washington Post in 2013 for $250 million.
Axel Springer is a publishing giant in Europe, with holdings including the tabloid Bild and the newspaper Die Welt. It has been on the hunt for online properties."
Source:  CNN, 29th September 2015

More than 70 companies pay to let their ads be classified 'acceptable' by Adblock Pro

"After Marco Arment abruptly removed Peace, the first top-selling iOS 9 ad blocker, from the App Store, another app called Crystal has risen in its place. In fact, Crystal is now the number one paid app on Apple's mobile platform. The Wall Street Journal says reports that developer Dean Murphy has already earned around $75,000 (leaving out Apple's chunk) from sales of the 99 cent app. Not bad — but apparently it's also not enough. The Journal's piece also reveals that Murphy has entered into an agreement with Adblock Pro maker Eyeo GmbH that will allow other companies to pay so that their ads get through Crystal's filter.
Eyeo says its "acceptable ads" policy prohibits anything from being too intrusive or annoying. But over 70 companies (including Google and Microsoft) are already paying to be let through ad blocker technology — and there's potential for way more; Eyeo told the Journal that over 700 companies have ads that meet its criteria."
Source:  The Verge, 24th September 2015

The AA in the UK attends 17,000 warning light-related calls-outs a month

"Hundreds of thousands of cars will find new owners over the next two months but the joy of a replacement vehicle can be cut short when an unfamiliar warning light appears.
Help is now just a fingertip away with the AA app, which can help drivers identify warning light symbols and take appropriate action.
The AA alone averages around 17,000 warning light-related call-outs a month – including more than 4,600 red lights – which peaks when people change vehicle in the weeks following the new car registrations in March and September.
New car registrations trigger dashboard warning light confusion
AA attends 17,000 warning light-related call-outs a month
More men just turn ignition off and on and hope for best
Women more likely to phone a friend
More than 1 in 8 don’t have handbook in car
AA app has warning light information to help drivers"

33% of Buzzfeed's traffic comes from Facebook & 21% from Snapchat

"For starters, don’t think of BuzzFeed as a publisher of a single website that has great social media chops. It’s a “fully integrated social platform” whose Snapchat and Instagram channels are as important as — if not more important than — its natively hosted stuff. Want proof? Peretti read aloud BuzzFeed’s traffic proportions on the show:
23 percent: Direct to the site or apps
14 percent: YouTube views
2 percent: Google search to the site
6 percent: Facebook traffic to the site
27 percent: Facebook native video
4 percent: Images on Facebook
21 percent: Snapchat content views
3 percent: Other distributed platforms"

Pinterest has 100m active users

"Pinterest said on Wednesday that it had surpassed 100 million monthly active members, in a milestone for the digital scrapbooking start-up, which has faced scrutiny over whether the size of its user base and business growth can justify its huge valuation.
The company, based in San Francisco, has grown rapidly in the last five years, amassing a war chest from top venture capital investors and strategic partners, and gaining a valuation of $11 billion in the process. Pinterest’s highly visual interface — it is akin to a digital corkboard for saving pictures of places to visit and recipes to try — has influenced many other companies to make similar design decisions and rethink the importance of photos over text."
Source:  New York Times, 17th September 2015

Over 16m events per month are created on Facebook

"Luckily, many ticketing and social media platforms provide APIs, or feeds for events, where companies can aggregate a large event database. Last year Live Nation promoted 22,000 events, Brown Paper Tickets promoted 200,000, Eventbrite promoted 1.7M, and Meetup promoted 6.6M. Facebook reported that it was creating 16M events each month in 2014 and now has 450M monthly active users of Facebook events. Today, Facebook does not have a strong event discovery solution."