Wednesday, 4 March 2015

5% of US broadband households use a smart watch with health & fitness tracking

"Research firm Parks Associates announced today that 5% of U.S. broadband households use a smart watch with health and fitness tracking functions, while 8% use a digital pedometer or fitness/activity tracker. Tejas Mehta, Parks Associates’ research analyst covering the mobile and wearable markets, is attending Mobile World Congress next week in Barcelona to support the event and share the firm’s insights in wearable technology adoption trends and mobile consumer research.
“Though increased adoption of smartphones is fueling the mobile revolution that includes wearable devices, consumers' all-encompassing desire to use smartphones in all aspects of their lives is creating a dilemma for wearable OEMs,” Mehta said. “In the case of smart watches, these devices are regularly marketed as companion or ‘tethered’ smart products. Companies need to rally consumer interest in smart watches by educating them on the unique experiences and benefits of these and other wearables. Otherwise, the majority of consumers may not see the reason to purchase another device that has similar, if not the same, capabilities as their smartphone.”"
Note - I'm not completely sure that there are enough smart watches in circulation for 5% of broadband homes to use one...

The iPhone accounts for 89% of all smartphone hardware profits


Source:  Strategy Analytics, reported by Apple insider, 26th February 2015

One quarter of newly installed Android apps are uninstalled within 10 minutes

"The make-or-break phase for a newly installed app on an Android device is the first 10 minutes, according to Kantar mobile behavioral data. One-quarter of Android users who installed new apps proceeded to uninstall them within that brief stretch of time. Once the 10-minute mark passes, the inclination to uninstall becomes much more diffuse, happening over days.
Of Kantar's total sample of 12,971 Android users whose mobile behavior was tracked (anonymously and with consent, of course) between January and October 2014, 26% installed, then uninstalled the same app within 10 minutes. Another 6% did so during the next 50 minutes, meaning a total of 32% installed then uninstalled within an hour. And yet another 6% installed then uninstalled within the following 23 hours, for a total of 38% who ditched that new app within one day of installation.
For games specifically, Android device users hang on far longer to games they paid for, an average of 31 days, than they hang onto games they downloaded for free: an average of 15 days.
KEY NUMBERS
31 days - Average lifespan of a paid game app
15 days - Average life span of a free game app"
Source:  Kantar US Insights, 26th February 2015

Facebook has 2 million active advertisers

"This is a moment to celebrate all the incredible entrepreneurs like you who are creating value for their communities.
Courtney, a mom in North Carolina who started The Produce Box, a company delivering fresh food that now provides a market for more than 40 farmers across the state.
Shubhra and Vivek, married Indian entrepreneurs who sold their house to raise the money to start Chumbak, an accessories company that now employs more than 150 people.
Thiago, a Brazilian man in the Amazon who turned his passion for making chocolate into Brigadore Brigadeiros Gourmet, a chain of stores and a national brand.
KaYoung, a young woman in South Korea who used her law school tuition money to launch HotelNow, a service for finding last-minute hotel rooms, that is now expanding across Asia.
And there are more than two million other inspiring stories of people working to grow their businesses. You’re creating jobs, sharing new ideas and inspiring all of us to dream big."

Monday, 2 March 2015

YouTube 'breaks even on revenues of $4bn a year'

"Google Inc. nurtured YouTube into a cultural phenomenon, attracting more than one billion users each month. Still, YouTube hasn’t become a profitable business.
The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. But while YouTube accounted for about 6% of Google’s overall sales last year, it didn’t contribute to earnings. After paying for content, and the equipment to deliver speedy videos, YouTube’s bottom line is “roughly break-even,” according to a person with knowledge of the figure.
By comparison, Facebook Inc. generated more than $12 billion in revenue, and nearly $3 billion in profit, from its 1.3 billion users last year."

Friday, 27 February 2015

'The Dress' generated record traffic figures for Buzzfeed

"After the furor over the escaped llamas died down late yesterday afternoon, BuzzFeed posted a very BuzzFeed post that aggregated a Tumblr post of a dress in which the color of the dress was in dispute. Basically, some people saw white and gold (it’s white and gold) and other saw black and blue (it’s not). It was the apotheosis of viral content. To use a technical term, the Internet lost its collective shit. The post was shared 16 million times just five-odd hours after it was posted, and BuzzFeed said a record 670,000 people were on the site at the same time. Neetzan Zimmerman, who the WSJ once panted had “cracked the code” of viral, treated it as a solemn moment."
Source:  Digiday, 26th February 2015
Update - 38m views on 2nd March, 4 days after posting

WeightWatchers 'is losing users to activity trackers'

"Revenue fell 10% to $327.8 million in the fourth quarter, Weight Watchers International said in a statement Thursday, declining for the eighth straight period as FitBit, Jawbone and other activity trackers lure dieters away.
Weight Watchers, founded in 1961, has built up an ecosystem of dieting programs, food products and support centers for people seeking to slim down. With consumers paying more attention to how many calories they're burning from exercise or everyday activities, fitness gadgets have surged in popularity, with 51.2 million American adults using applications to track their health, according to Nielsen. That's making it harder for Weight Watchers to justify subscriptions starting at $20 a month, since activity trackers can be paired with free mobile apps that make it easy to analyze caloric input and output.
"Weight Watchers really has to change what they're offering -- they have to get modern," said Meredith Adler, an analyst at Barclays. "People are just more digital now than they ever were.""
Note - This is not necessarily causal, or even connected...

Thursday, 26 February 2015

Drake's 2015 album broke streaming records on spotify

"Drake's surprise album has set records on Spotify.
The music-streaming service said Tuesday (Feb. 17) that the rapper's new album, If You're Reading This It's Too Late, set the record for most streams from an album in its debut week in the U.S. Songs from the album, released Friday, were streamed more than 17.3 million times in three days.
Drake Decoded: 10 Subliminal Shots on 'If You're Reading This It's Too Late'
Drake's 2013 album, Nothing Was the Same, previously had the record for most streams in a debut week with 15.8 million.
The new album also set a record for most streams in a single day for an album in the U.S. with 6.8 million streams on Saturday."

Wednesday, 25 February 2015

23% of people who listened to music on an iOS device in Jan 2015 listened to U2

"Annoyed as some Apple customers may have been over being "force-fed" U2's new album last fall, the impact of the free release is still visible five months later. Twenty-three percent of all music users on Apple's operating system listened to at least one U2 track in January-more than twice the percentage who listened to the second-placing artist, Taylor Swift (11%).
Apple teamed up with the powerhouse rock group to make its latest album, "Songs of Innocence," available to iOS users for free in the month following the smash debut of the iPhone 6 and 6 Plus. In the face of user complaints about not wanting the album, the amount of memory it consumed, etc., U2 publicly apologized and Apple posted instructions for how to remove the album from a user's device.
Loud as the complaints may have been, however, Kantar determined that nearly every iOS device user who listened to U2 in January - 95% of them - listened to at least one track from the new album.
KEY NUMBERS
23 %  of iOS-device music users listened to U2 in January
11 % listened to Taylor Swift
8 % listened to Katy Perry"
Methodology
"The above results were derived from the Kantar panel of 2,510 iOS users and subset of 978 iOS-user panelists who listened to any music in January 2015"

Live TV viewing is falling among 18--34s in the US

"According to Larry Gerbrandt, the habits of ‘millennial’ viewers in the US are causing broadcasters to re-evaluate business models.
The viewing data has been piling up for months, but has turned into a potentially apocalyptic trend line: according to Nielsen viewing data, traditional TV viewing has dropped 10.6% between September and January among the 18-34 demographic so highly coveted by advertisers.
This isn’t a short-term trend either. The drop-off in viewing of traditional TV among these viewers has been going on since 2012 and tracks with the growth of SVoD services such as Netflix and Amazon Prime along with an intense focus on episodic TV series by premium channels HBO, Showtime and Starz."
Note - Larry Gerbrandt works for Media Valuation Partners

Tuesday, 24 February 2015

The 2015 Oscars had lower viewing figures & fewer tweets than in 2014

"The 2015 Academy Awards on Sunday was full of moments that got viewers chatting: Lady Gaga’s stunning “Sound of Music” tribute, John Travolta being creepy, an amazing Tegan and Sara performance of “Everything Is Awesome” from “The Lego Movie,” and Benedict Cumberbatch sneaking in a hip flask. But despite a number of highlights, the Oscars this year were a bit of a flop in terms of hard numbers.
About 36.6 million people on average tuned in to watch the show on ABC in the US on Sunday night, down 16% from the 43.7 million people who watched the show last year, according to Nielsen figures reported by The Wall Street Journal’s CMO Today.
Over on Twitter, the picture was even bleaker. Nielsen’s Twitter TV ratings show that just 5.9 million tweets about the Oscars were sent this year, down 47% on the 11.2 million Oscars-related tweets in 2014.
Why the shocking performance? There are a few theories out there: There wasn’t an equivalent of a Samsung selfie (which sparked 3.3 million retweets), host Neil Patrick Harris didn’t live up to Ellen DeGeneres’ performance last year, and many of the nominees were not hits as the box office, unlike in 2014 when “Gravity” won seven Oscars and “12 Years a Slave” came away with Best Picture.
However, there was one bright spot: Facebook. In a blog post, the social network said 86% more users posted, liked, commented or shared Oscars-related content content. The number was up from 11.3 million people in 2014 to 21 million this year.
In terms of posts, that number was up 129% to 58 million."

Monday, 23 February 2015

Snapchat is estimated to have 170m users

"Now you see it, now you do not. The original appeal of Snapchat, a social messaging app, was disappearing photos that vanish after 10 seconds or less. There are plenty of ephemeral apps, but Snapchat is the biggest. Less than four years old, it has 170m users (Cowen estimates)- two-thirds as many as Twitter. And it is fending off investors who would buy in at a valuation of $16bn or more.
Snapchat is valuable not only because of its fade away photos. Snapchat has messaging features (for text, photos and video); socially shared posts; and even a professional news platform. Time spent by US teenagers aged 14-17 on the app rivals Facebook (30 minutes per session on Snapchat, versus 34 for Facebook, according to Magid Associates). Its young, engaged audience, most users are under 30, makes it popular with advertisers.
Whether Snapchat itself might be as ephemeral as its photos remains to be seen. It has grown fast. Snapchat has five times as many users as Facebook did at the same age (3.5 years old). It has also been faster to commercialise: Cowen estimates the app had $200m in revenues this year, mostly from ads. But it is early days; it could disappear just as quickly (remember MySpace?) Already users bemoan a clunky design as new features clutter the interface.
None of this has stopped investors. A $16bn valuation for Snapchat, roughly $90 per user, would be on par with Twitter ($95 per user), though less than Facebook ($145 per user). These valuations are as much a reflection of the cash sloshing around the tech sector as of real users and profits."
Note - Cowen seems to be The Cowen Group - but there's no information on whether the estimate is MAUs (monthly active users) or total downloads